Manager, Paid Social Media

Connelly Partners - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Social Media is responsible for overseeing all paid social media programs and platforms, acting as the expert in planning, implementing, managing, and reporting on campaigns across various clients. This role requires strong communication skills to convey insights and opportunities to clients, as well as the ability to guide and develop junior team members while establishing best practices within the agency.

Responsibilities

• Oversee development of paid social media program strategies and analysis for clients, collaborating closely with Integrated Media Planning Team and Measurement Analytics teams.
• Partner with Integrated Media Planning and Organic Social/Content Strategy Teams to articulate the role of paid social within overall client media campaigns, as well as organic social strategy and influencer programs.
• Flawlessly execute paid media directly in social platforms including Facebook/Instagram, LinkedIn, and TikTok.
• Coordinate with Integrated Media Team and Analytics for QA'ing campaign setup and trafficking.
• Actively seek out new ad products and technology advancements and translate updates to client business goals and programs.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Liaise with Creative Teams on best practices, new ad units, and opportunities.
• Train and oversee Junior team members in paid social program development.

Requirements

• 4-6 years experience at an agency or in-house brand marketing team
• Working knowledge of the paid social media space and related self-serve platforms, including FB/IG, LinkedIn, Twitter, Snapchat, TikTok, Pinterest
• Experience in self-serve paid social platforms
• Ability to think creatively about challenging analytical problems and problem-solve
• Experience in delivering initiatives on time with ability to manage multiple campaigns in a fast-paced setting
• Excellent verbal and written communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience
• Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment
• Comfortable with test and learn approach for best practice sharing
• Flexible, team-oriented collaborator
• Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations

Nice-to-haves

• Knowledge of Google Data Studio, Google Sheets/Excel, and general data analysis
• Experience crafting and delivering client reporting and presentations