Manager, Paid Social

Gap

Full-time - Mid Level

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Manager of Paid Social at Gap Inc. is responsible for overseeing and executing Paid Social investments for the Athleta brand. This role is part of a centralized marketing approach, collaborating with various teams and media agency partners to enhance the effectiveness and efficiency of Paid Social strategies across Gap Inc.'s brands. The position requires strong channel expertise and a focus on continuous improvement in return on investment (ROI).

Responsibilities

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social.
• Lead communication with Media Agency regarding Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps.
• Monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity.
• Conduct research and due diligence to identify Paid Social innovation opportunities and best practices.
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices.
• Package and socialize insights, innovation opportunities, and best practices identified by the Paid Social team.
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape.

Requirements

• 4+ years marketing experience with 3+ years experience in paid social investment.
• Extensive experience planning and executing paid social media campaigns.
• Deep knowledge of paid social channels, technologies, best practices, and trends.
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
• Entrepreneurial spirit with the ability to work through ambiguity and continuously improve ways of working.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.