Unclassified - Fort Lauderdale, FL
posted about 2 months ago
The Manager of Paid Social at our growing advertisement agency will play a crucial role in managing client media buys across major social platforms such as Meta, X, Pinterest, TikTok, and others. This position is designed for a strategic thinker who can thrive in a fast-paced environment and effectively communicate tactics and strategies to clients. The role involves overseeing a team of Paid Social Buyers and Associates, ensuring that they are well-equipped to execute campaigns that meet client objectives. The Manager will be responsible for planning, buying, reporting, and analytics within the social platforms, making it essential to have a strong foundation in these areas. In this strategic role, the Manager will participate in discussions about campaign strategies, providing insights and recommendations based on their expertise. Collaboration with internal teams, including planning, buying, Ad Ops, and programmatic, is vital to communicate campaign goals and unique needs effectively. The Manager will create and manage both direct response and branding campaigns, analyzing campaign specifications such as budget, creative, audience targets, timing, and KPIs to provide clients with feedback on the most effective tactics and strategies. The position also requires optimizing media campaigns towards performance objectives and KPIs, attending in-person meetings with clients to communicate social media capabilities, and analyzing key metrics to modify strategies as needed. The Manager will compile and analyze campaign performance data, identify trends, and proactively recommend opportunities for improvement to both clients and internal teams. Staying current on the latest trends and developments in social media is essential to ensure that the agency remains competitive and innovative in its approach to paid social media management.