Manager, Paid Social

Publicis Groupe - Los Angeles, CA

Full-time - Manager

Los Angeles, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Social at Starcom is responsible for overseeing the development, activation, and innovation of social media campaigns. This role involves collaborating with media strategy and client teams to translate marketing goals into effective paid media campaigns on social networks. The Manager will lead a team of Analysts/Sr. Analysts, ensuring timely project delivery and fostering career development while driving strategic paid social expertise and innovative strategies to meet client objectives.

Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, and identify new solutions
• Assist in training, mentoring, and developing team members
• Compile data across social media platforms and collaborate with the Analytics team to create reports with insights and optimizations
• Adopt account management standards and enhance campaign best practices
• Monitor trends in social media to improve campaign performance and provide recommendations
• Facilitate communication and collaboration within the team and agency
• Participate in knowledge share sessions to present and learn new strategies
• Develop action plans for measuring social media success, including setting key metrics and optimization strategies
• Advocate for social media value and educate clients and internal teams on developments
• Provide oversight and direction to social media buyers
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction for improving campaign performance through optimization
• Create and deliver presentations showcasing campaign strategy and performance results
• Develop points of view on new technologies and trends in social media.

Requirements

• Bachelor's degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of directly related experience
• 1+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with the ability to work independently and collaboratively
• Strong organizational, problem-solving, and communication skills.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World' Program allowing employees to work from anywhere for up to 6 weeks a year
• Business Resource Groups supporting multiple affinities and alliances.