Manager, Paid Social

$60,000 - $140,000/Yr

WPP - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients. As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s). This role requires a deep understanding of the client's product and their marketing objectives to define a campaign strategy and deliverable plans. You will work closely with other internal departments to develop fully integrated social campaigns and monitor, track, and evaluate campaign performance analytics based on critical client metrics. Additionally, you will deliver monthly client reports and think creatively to develop tools and tactics to improve efficiencies. You will actively contribute to business reviews, corporate initiatives, automation projects, process changes, and new business efforts. This position also involves creating or assisting in creating points of view (POVs), standard methodologies, and key process documentation, ensuring that the team is aligned with the overall business goals and client expectations.

Responsibilities

• Develop forecasts and plans, using input from your Director and Account Director.
• Understand the client's product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
• Work closely with other internal departments to develop fully integrated social campaigns.
• Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
• Deliver monthly client reports.
• Think creatively and develop tools and creative tactics to improve efficiencies.
• Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
• Create, or assist in creating, POVs, standard methodologies, and key process documentation.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• A solid record in growing account scale and success and delivering great customer experiences through your working relationships on the client side.
• Desire to manage and mentor junior members of a team, prior experience as a manager a plus.
• Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance