Manager, Paid Social

Starcom - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

5,001-10,000 employees

Administrative and Support Services

About the position

The Manager, Paid Social at Starcom is responsible for overseeing the development, activation, and innovation of social media campaigns. This role involves collaborating with media strategy and client teams to translate marketing goals into effective paid media campaigns on social networks. The Manager will lead a team of Analysts/Sr. Analysts, ensuring timely project delivery and fostering career development while driving strategic paid social expertise within the team.

Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps.
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and identify new solutions.
• Assist in training, mentoring, and developing team members.
• Compile data across several social media platforms and collaborate with the Analytics team to create reports, including analysis for insights and future strategy development.
• Adopt established account management standards and enhance campaign best practices.
• Monitor the latest trends in social media to improve campaign performance and provide recommendations.
• Champion and facilitate communication and collaboration within the team and the agency.
• Participate in knowledge share sessions to present and learn new strategies for optimizing campaign performance.
• Develop action plans for achieving and measuring social media success, including setting key metrics and optimization strategies.
• Advocate the value of social media and educate clients and internal teams on developments in the media channel.
• Provide oversight and direction to a team of dedicated social media buyers.
• Lead regular check-ins on campaign performance and track against KPIs.
• Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results.
• Develop points of view on new technologies, trends, and opportunities in the social media marketplace.

Requirements

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 3+ years of directly related experience.
• 1+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Previous leadership/management experience is preferred.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Resourceful, curious, and motivated individual with the ability to work independently and collaboratively.
• Strong organizational, problem-solving, and communication skills.

Benefits

• Employee assistance program
• Paid time off
• Tuition reimbursement