Manager, Paid Social

Zimmerman Advertising - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Social is responsible for leading the strategy and execution of paid social media campaigns, ensuring optimal performance through data-driven insights and financial accountability. This role involves collaborating with Media and Client Service teams to enhance client relationships and drive campaign success across various social media platforms.

Responsibilities

• Own the strategy and optimization recommendations on respective accounts.
• Extract and deliver data-driven insights for client reports throughout the campaign lifecycle.
• Ensure all campaign builds are QA'd prior to launching, including QA'ing for other team members.
• Maintain important documents like pacing sheets, strategy decks, and status sheets up to date and correct.
• Utilize hands-on experience with social media platforms' Business Managers and Ad Accounts, including Meta, X, Pinterest, TikTok, and Snap.
• Create audience recommendations and optimizations based on various targeting methods.
• Manage large budgets and utilize tracking documents/tools like pacing sheets.
• Monitor new search or social trends and evaluate their application to clients.
• Drive paid social strategy and tactics to meet client goals, collaborating with account leads.
• Attend internal and client meetings, communicating complex topics concisely to teams and clients.
• Mentor and develop junior team members through training and guidance.
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure timely execution.
• Problem-solve by finding solutions for unattempted issues.
• Own relationships with agency partners like Facebook, Snapchat, and others for respective clients.
• Share learnings and best practices across the organization.
• Establish expertise within the functional department and client team.
• Identify ways to improve team efficiency and effectiveness through new processes.
• Propose proactive ideas to help meet client goals and grow business.
• Consult, educate, and negotiate with clients and agency partners.
• Communicate paid media insights, reporting, trends, and new initiatives effectively to clients and vendors.
• Educate client teams on the latest trends, best practices, and technologies.

Requirements

• Bachelor's degree in Advertising, Marketing, Business or related field.
• 5+ years' experience in Paid Social Media Marketing, including hands-on platform campaign management experience.
• Experience in negotiating and constructing Social Media plans, with understanding of planning, buying, and activation.
• Experience buying ads on social media platforms (Facebook, TikTok, Instagram, Snapchat, Pinterest, etc.).
• Experience working with paid social ad-buying platforms, third-party ad-servers, and CRM data platforms is preferred.
• Understanding of advanced analytics and performance media.
• Passion for the latest social media developments, online behaviors, and trends.
• Experience with social media management & social listening tools.
• Proficiency in MS Word, Excel, PowerPoint.
• Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills.
• A sense of urgency and strong attention to detail.