Manager, Partnership Activation

Haslam Sports Group - Berea, OH

Full-time - Mid Level

Berea, OH

About the position

The Manager, Corporate Partnership Activation is responsible for the strategic planning, execution, measurement, and overall management of the Cleveland Browns' corporate partnerships. This role involves developing relationships with partners, ensuring their goals are met, and facilitating the renewal process of partnerships. The Manager will oversee various operational aspects of the Corporate Partnership department, including event planning, community programs, and media management.

Responsibilities

• On-going strategic planning with each partner to achieve their goals, objectives and KPIs
• Execution and measurement of select partner marketing/activation programs
• Have a strong understanding of each partner's business and serve as an extension of their business
• Plan, manage and document, in CRM, all partnership communications, including regular outreach calls/meetings, recap meetings and presentations
• Further partner growth efforts by successfully fulfilling all elements within partnership deals
• Consistently present partners with new marketing opportunities that will help their business and generate incremental revenue for the team
• Collaborate with the activation and sales group to identify revenue opportunities utilizing existing and newly-created partnership inventory
• Potential department liaison for a vertical of business operations that the Activation team works closely with
• Represent the Team at various networking events and participate in other sales and community events
• Build relationships with all decision makers and influencers of partnerships

Requirements

• 4-year college degree
• Minimum 3-5 years of professional sports team sales and activation, and/or agency experience
• Strong written and oral communication skills
• Proficiency in Microsoft programs (including CRM)
• Proficiency in InDesign, Custom Show, and Photoshop preferred
• Ability to think creatively and 'outside of the box' as it pertains to developing marketing and activation campaigns for small, mid and large business partners
• Ability to work weekends, nights and holidays as dictated by events or requirements