Manager, Performance Marketing

$70,000 - $90,000/Yr

Direct Agents - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Manager of Performance Marketing at Direct Agents is responsible for leading and optimizing digital marketing campaigns for key accounts. This role combines strategic oversight with creative development, budget management, and client relationship building to drive growth and exceed performance expectations. The position emphasizes personal and professional growth within a diverse and inclusive environment, leveraging cutting-edge technology and innovative marketing practices.

Responsibilities

• Lead campaign reporting, monitoring, and strategic optimizations for key accounts.
• Develop captivating creative materials and technical setups for successful campaign launches.
• Track budgets and KPIs to ensure campaigns are on track for maximum growth.
• Become an authority on industry protocols and guide the team and clients through changes.
• Build strong client relationships and oversee accounts with increasing autonomy.
• Maintain an 'over-service' mindset in all interactions and deliverables.
• Support onboarding onto additional accounts and collaborate with the client services team.
• Craft and drive media strategies that align with clients' business objectives.
• Engage in in-person meetings and industry conferences to strengthen partnerships.

Requirements

• 2 - 3 years of digital marketing experience with a brand's internal team or in an agency setting.
• Exceptional communication and collaboration skills for internal and external engagement.
• General understanding of business dynamics and how they influence media strategies.
• Demonstrated entrepreneurial drive and initiative in project management.
• Strong attention to detail with excellent time management and organizational skills.
• High proficiency in Microsoft Excel for data analysis and insights.

Nice-to-haves

• Experience with AI-powered data analysis and custom AI chatbots.
• Familiarity with major technology platforms like Google AI search, Meta, TikTok, and Amazon.

Benefits

• Competitive salary of $70,000 - $90,000 with annual compensation reviews based on performance.
• Bi-annual bonus pay based on company and individual performance.
• Health, dental, vision, and mental health benefits.
• Paid Time Off: 15 - 24 days/year depending on seniority and tenure.
• Paid Parental Leave: up to 12 weeks depending on seniority and tenure.
• Summer Fridays: Half day schedule from Memorial Day through Labor Day.
• Access to commuter benefits and annual memberships to Citibike.
• Dog friendly office with a supportive and innovative atmosphere.