Mabl - Cleveland, OH

posted about 1 month ago

Full-time - Senior
Cleveland, OH
Repair and Maintenance

About the position

We are seeking a senior performance marketing expert who is curious and proactive in finding answers. This role involves managing performance media buying and optimization for a diverse range of clients, with a strong focus on paid search and paid social. The expert will collaborate with the creative team to enhance ongoing creative production and will be responsible for the entire performance media implementation process, including campaign setup, optimization, and reporting.

Responsibilities

  • Manage day-to-day performance media buying and optimization across various clients.
  • Focus on paid search and paid social campaigns.
  • Support the creative team in ongoing creative production for optimization.
  • Own the performance media implementation process including campaign setup, optimization, and reporting.
  • Monitor paid media campaigns daily across social, SEM/PPC, video, display, and programmatic channels.
  • Ensure campaigns are paced correctly to minimize waste.
  • Monitor costs and budgets, reporting on ROI.
  • Report on results and create recommendations, drafting insights and opportunities for presentation to the team and senior client stakeholders.

Requirements

  • A minimum of 2-4 years experience in paid search and social, SEM, performance or biddable as an account manager or manager, preferably from an agency background.
  • Current certifications across Google, DSP's, Meta Blueprint, Bing, and other channel technologies (or willingness to get certified within six months of hiring).
  • Expert understanding of how to set up and optimize campaigns within all digital ad channels.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Outstanding creative problem-solving and communication skills, both written and verbal, with exceptional attention to detail.

Benefits

  • Unlimited PTO
  • Work from anywhere (WFA)
  • Very competitive pay
  • Annual bonuses
  • Partner track options
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