Manager, PR/ Influencer Marketing
Revlon - New York, NY
posted 9 days ago
About the position
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty.
Responsibilities
- Assist in developing, supervising and implementing Global PR campaigns (launch and maintenance) that support Elizabeth Arden's business objectives.
- Work closely with cross-functional teams (licensors, sales, marketing, creative, legal) to develop and gain alignment on holistic PR programs that drive media momentum, consumer brand awareness, and sales in priority national and regional.
- Lead the creation of global PR Toolkits to cascade to local markets.
- Manage PR cadence calendar communication and asset rollout to Global markets.
- Work with the Director to oversee the planning and implementation of international press events.
- Support in the relationship management of licensors and talent US PR Responsibilities.
- Assist with US team with national PR efforts to maximize media coverage and develop strategic relationships.
- Plan and maintain the annual portfolio budget.
- Work with Global agency to oversee accuracy and maintain departmental standards for all PR reporting documents.
- Work with Global marketing and legal teams to get approval on public-facing PR documents, such as press releases, fact sheets, and FAQs.
- Help with ongoing PR requests and provide guidance to local markets.
- Develops global influencer strategy that includes influencer approach, concept, and cohorts that are strategically informed and conceptually creative, designed to communicate brand and product stories that utilize influencer authenticity.
- Works with the social team to align efforts on activation, influencer content co-creation, sharing UGC, and capitalizing on social strategy.
- Identifies potential influencers directly and in collaboration with partners.
- Performs influencer outreach to potential influencers to engage and discuss opportunities and contract negotiations.
- Manages existing influencer relationships through periodic engagement, Q&A, and dialog on potential opportunities.
- Handles communications with influencers and partners to plan, schedule, execute, and measure influencer programs.
- Defines and manages performance metrics for influencers programmatically and on a campaign basis.
Requirements
- 5+ years' experience in Public Relations field (including beauty industry experience)
- Bachelor's degree (Communications or English majors preferred, but not required)
- Must have good relationships with national media and beauty influencer community.
- Excellent verbal and written communication skills. Must be confident in presenting and actively participating in meetings.
- Must be a strong writer.
- Strong team player who works well with others.
- Superior organizational and follow-up skills, good interpersonal relationship skills and the ability to work with cross-functional teams.
- Ability to adapt quickly and thrive in a fast-paced environment.
- Ability to prioritize and meet changing deadlines.
- Understand how to prioritize and manage workload.
- Must be proactive and able to see the big picture while remaining detail-oriented.
- Entrepreneurial spirit to continually seek out efficiencies.
- Proficient in Microsoft Word, Excel, PowerPoint, and social media platforms.
Benefits
- Medical, dental, and vision benefits.
- Company-paid basic life insurance policy.
- Company-paid short-term disability insurance.
- Long-term disability.
- Supplemental life insurances.
- Flexible spending accounts.
- Critical illness insurance.
- Group legal.
- Identity theft protection.
- 401k Retirement Savings Plan.
- 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment.
- Twelve paid holidays throughout the calendar year.
