Manager, Pre-Mix Shopper Marketing

Diageo - New York, NY

Full-time - Mid Level

New York, NY

Beverage and Tobacco Product Manufacturing

About the position

The Shopper Marketing Lead for Diageo's Pre-Mix category will be responsible for developing and implementing strategic retail programs aimed at driving traffic and increasing conversion across key National Account customers. This role requires a dynamic self-starter who can manage multiple projects, collaborate with various internal and external partners, and leverage data-driven insights to enhance brand placements and sales support materials. The position is critical for executing effective shopper marketing strategies that align with Diageo's growth objectives in the Pre-Mix category, which is projected to account for a significant portion of spirits growth over the next three years.

Responsibilities

• Develop and implement customer-specific retail programs to drive traffic and increase conversion.
• Collaborate with National Accounts Sales teams to execute marketing strategies effectively.
• Work cross-functionally with CP&A and brand teams to establish feedback loops and enhance programming.
• Manage relationships with agencies, finance, legal, and distributor partners to ensure successful program execution.
• Create insight-driven programs that can be scaled across physical and digital retail channels.

Requirements

• 7+ years of experience in a CPG environment with a focus on shopper/customer marketing and brand activation.
• Proven track record of managing multiple projects with strong project management skills.
• Experience in Category Development, Category Management, or Customer Marketing.
• Strong influencing skills and experience in cross-functional team management.
• Advanced working knowledge of Excel and PowerPoint.

Nice-to-haves

• Experience with agency management or firsthand agency experience.
• Strong analytical skills to measure program success and scalability.
• Creativity in developing innovative solutions for complex problems.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness programs.
• 401k retirement savings plan with matching contributions.
• Opportunities for continued education and professional development.