Manager, Product Lifecycle Marketing

Synchrony Financial-posted 11 months ago
$60,000 - $112,000/Yr
Remote • Costa Mesa, CA
5,001-10,000 employees
Credit Intermediation and Related Activities
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This role will be responsible for the wing to wing management of Product Lifecyle Marketing programs across all channels and H&W industries. The person in this role will be responsible for developing and executing campaigns and programs to drive portfolio growth and improve program performance leveraging industry KPI's, Cardholder VOC, and data. This role will partner with provider marketing teams, and other internal business teams to understand their marketing needs to cardholders. This role will also work with various teams across the organization to implement programs and projects.

  • Manage and execute all aspects of lifecycle marketing programs and campaigns to drive cardholder engagement and usage across all channels.
  • Compose and maintain program plan, project schedule/timeline, creative briefs, and other project-related materials.
  • Serve as the primary program/project manager for your marketing campaigns.
  • Work with creative agencies on developing collateral for marketing programs and campaigns.
  • Manage the creative and data approval process.
  • Manage legal and compliance requirements for campaigns, programs, and initiatives, including approvals and audit validations.
  • Manage project budgets and deliver program results to Senior Management.
  • Communicate with all departments proactively to ensure stakeholders are aligned to campaign deliverables.
  • Partner with Performance Marketing, Legal, Compliance, Fair Lending, Analytics and other internal teams to manage campaign development and execution.
  • Ensure creative direction and overall objective is maintained throughout project.
  • Monitor program results. Manage and assist the analytics team in preparing weekly, monthly and final program results.
  • Perform other projects and duties as assigned.
  • Bachelor's degree OR in lieu of degree, a high school diploma and 5+ years of experience in Marketing.
  • 2+ years of marketing experience that includes 2+ years of direct, paid social, mobile, and email marketing campaign strategy and execution.
  • Strong experience with customer engagement marketing across email, direct mail channels, online, etc.
  • Consumer finance and/or retail marketing experience with an understanding of core financial drivers.
  • Experience in healthcare marketing a plus.
  • Ability to work well within campaign management platform tool; inputting key metrics such as budget, strategy, channel, targeting, timelines, etc.
  • Self-motivated, creative, strong initiative, and flexible. Ability to drive programs and campaigns in a team environment.
  • Strong process and project management skills with successful experience influencing and leading cross functional teams.
  • Able to work in a fast-paced environment and manage multiple projects and key stakeholders/deliverables.
  • Strong communication skills needed to exchange complex information and interface with cross functional teams both internally and externally.
  • Positive, high-energy attitude with passion for direct mail and e-marketing.
  • Ability to analyze data, identify key trends and opportunities and develop improvement opportunities.
  • Salary range: 60,000.00 - 112,000.00 USD Annual.
  • Eligible for an annual bonus based on individual and company performance.
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