Manager - Product Marketing for a great product

Unclassified - Irvine, CA

Full-time - Mid Level

Irvine, CA

About the position

The Advertising Manager is responsible for planning and directing advertising policies and programs to enhance the purchase of products or services. This role involves preparing budgets, coordinating with various departments, and developing promotional materials to increase sales. The manager will also monitor campaign effectiveness and stay informed on industry trends to ensure successful advertising strategies.

Responsibilities

• Plan and direct advertising policies and programs.
• Produce collateral materials such as posters, contests, coupons, or giveaways.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Plan and prepare advertising and promotional material to increase sales of products or services.
• Assist with annual budget development.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Coordinate activities of departments such as sales, graphic arts, media, finance, and research.
• Prepare and negotiate advertising and sales contracts.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets.
• Gather and organize information to plan advertising campaigns.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Confer with clients to provide marketing or technical advice.
• Monitor and analyze sales promotion results to determine cost-effectiveness of promotion campaigns.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Formulate plans to extend business with established accounts and transact business as agent for advertising accounts.
• Provide presentation and product demonstration support during the introduction of new products and services.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Plan and execute advertising policies and strategies for organizations.
• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
• Assemble and communicate with a strong, diverse coalition of organizations or public figures to secure their cooperation and support.
• Train and direct workers engaged in developing and producing advertisements.
• Coordinate with the media to disseminate advertising.
• Contact organizations to explain services and facilities offered.
• Direct and coordinate product research and development.
• Represent the company at trade association meetings to promote products.
• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

Requirements

• Proven experience in advertising management or a related field.
• Strong understanding of advertising principles and practices.
• Excellent communication and negotiation skills.
• Ability to analyze sales promotion results and campaign effectiveness.
• Experience in budget preparation and management.
• Familiarity with media planning and advertising strategies.

Nice-to-haves

• Experience with digital marketing and social media advertising.
• Knowledge of graphic design and production processes.
• Ability to work collaboratively with diverse teams.
• Familiarity with market research techniques.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Professional development opportunities.