Manager Product Marketing FW

$113,400 - $124,200/Yr

adidas - Los Angeles, CA

Full-time - Mid Level

Hybrid - Los Angeles, CA

Leather and Allied Product Manufacturing

About the position

The Manager of Product Marketing for Footwear at Adidas is responsible for bringing consumer and sport insights into product concepts, executing category direction, and collaborating with various creation functions to deliver innovative product ranges. This role requires a strong understanding of the product creation process, effective management of timelines, and the ability to analyze business performance to propose actionable strategies. The position emphasizes cross-functional teamwork and maintaining strong relationships with business units and key retailers.

Responsibilities

• Proactively manage range direction and propose a clear strategy for product ranges.
• Show full understanding of the product creation process while managing tasks within given time frames.
• Work within cross-functional teams to enable an efficient product creation process.
• Analyze business performance, draw conclusions, and propose action steps.
• Prepare and present product ranges and business-related topics to relevant audiences.
• Provide input for setting the Concept to Consumer (CtC) direction and implement it into relevant ranges.

Requirements

• College degree, preferably in marketing, business, textile, or fashion.
• Minimum of 2-3 years of Product Marketing experience with APP, FTW, or ACC background.
• Experience in trade, vertical retail business model, or sales is helpful.
• Fluent in English with strong PC skills, especially in MS Office programs (PowerPoint and Excel).
• Strong analytical skills and solution-driven mindset.

Nice-to-haves

• Experience in lifestyle and/or fashion industries.
• Ability to travel as needed.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Vision insurance
• 401(k) matching
• Prescription drug insurance