Manager, Product Marketing - Member Experience

$170,000 - $360,000/Yr

Netflix - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Broadcasting and Content Providers

About the position

The Product Marketing Manager for Member Experience at Netflix will play a crucial role in enhancing the customer experience, particularly in the rapidly expanding Games initiative. This position involves developing marketing strategies for product launches, aligning cross-functional teams, and ensuring coherent messaging across various platforms. The ideal candidate will be a thought-partner to teams, driving initiatives that connect business and product goals with consumer positioning.

Responsibilities

• Develop the positioning statement for key member experience product launches.
• Build marketing strategy for launches, aligning on audiences, channels, and countries to activate.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify bigger stories and position them clearly for consumers.
• Coordinate with product and comms partners to define marketing needs and execute against them.
• Partner with content design to ensure consistent messaging between in-service and off-service communications.

Requirements

• 7+ years of experience in Marketing or related fields with an emphasis on core product marketing.
• Preferred product marketing experience in a gaming or entertainment company with a focus on member experience.
• Experience partnering with product development teams to make insight-informed decisions.
• Proven ability to galvanize and influence teams across departments at all levels.
• Strong project management skills.
• Experience in developing consumer messaging, positioning, and targeting for multi-country product launches.
• High tolerance for change and capacity to work in a fast-paced environment.
• Respect and enthusiasm for Netflix culture.

Benefits

• Competitive salary based on market indicators and personal experience.
• Diversity and inclusion initiatives.
• Equal opportunity employer.