Manager, Product Marketing - Monetization

$170,000 - $360,000/Yr

Netflix - Los Gatos, CA

Full-time - Mid Level

Los Gatos, CA

10,001+ employees

Broadcasting and Content Providers

About the position

The Product Marketing Manager for Monetization at Netflix will play a crucial role in developing and executing marketing strategies for new product launches, particularly focusing on affordable ad-supported subscription plans. This position requires collaboration with cross-functional teams to align business and product goals, ensuring effective communication and positioning in the market. The ideal candidate will thrive in a fast-paced environment, driving initiatives that enhance customer experience and contribute to Netflix's growth.

Responsibilities

• Develop the positioning statement for key product launches, focusing on customer value and competitive capabilities.
• Build marketing strategy for launches, aligning business goals, technical considerations, and marketing expertise.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify overarching stories and position them clearly for consumers.
• Collaborate with product and communications partners to define marketing needs and coordinate execution across the marketing organization.
• Partner with cross-functional teams to ensure coherent messaging between in-service and off-service communications.

Requirements

• 7+ years of experience in Marketing or related fields with an emphasis on product marketing.
• Experience in developing consumer messaging, positioning, and targeting, particularly for multi-country product launches.
• High-level understanding of product growth and strategic roadmap development.
• Comfort with data analysis and spreadsheet modeling, with a willingness to collaborate on infrastructure improvements.
• Preferred experience in B2C and/or the entertainment industry product marketing.
• Strong interpersonal and communication skills to work across technical and creative teams.
• Strong project management skills with a proven track record of managing cross-functional teams.
• Ability to adapt to change and manage a high volume of work in a fast-paced environment.
• Demonstrated ability to create detailed and actionable Product Briefs.
• Respect and enthusiasm for Netflix culture.

Nice-to-haves

• Experience in the entertainment industry.
• Familiarity with data tracking and analytics tools.

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Flexible time off for salaried employees
• 35 days of paid time off for hourly employees