Manager, Product Marketing - Monetization

$170,000 - $360,000/Yr

Netflix - Los Gatos, CA

Full-time - Senior

Los Gatos, CA

10,001+ employees

Broadcasting and Content Providers

About the position

The Product Marketing Manager for Monetization at Netflix will play a crucial role in developing and executing marketing strategies for new product launches, particularly focusing on affordable ad-supported subscription plans. This position requires collaboration with cross-functional teams to align business and product goals, ensuring a cohesive narrative that resonates with consumers. The ideal candidate will be a strategic thinker with a strong background in product marketing, capable of navigating a fast-paced environment and driving impactful initiatives.

Responsibilities

• Develop the positioning statement for key product launches.
• Build marketing strategy for launches, aligning business goals and technical considerations.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify bigger stories for consumers.
• Coordinate marketing needs with product and communications partners.
• Ensure coherent messaging between in-service and off-service communications.

Requirements

• 7+ years of experience in Marketing or related fields with an emphasis on product marketing.
• Experience in developing consumer messaging, positioning, and targeting for multi-country product launches.
• High-level understanding of product growth and strategic roadmaps.
• Comfort with data and willingness to partner with tech and marketing teams.
• Preferred B2C and/or entertainment industry product marketing experience.
• Strong interpersonal skills and communication capabilities.
• Strong project management skills and experience managing cross-functional teams.
• High tolerance for change and ability to work in a fast-paced environment.
• Demonstrated ability to create detailed and actionable Product Briefs.

Nice-to-haves

• Experience in the entertainment industry.
• Familiarity with spreadsheet modeling and data analysis.

Benefits

• Stock options
• Paid holidays
• Health insurance
• Flexible spending account
• Paid time off
• 401(k) matching