Manager, Product Marketing- Search Ads Measurements

$96,000 - $202,000/Yr

Wal-Mart - San Bruno, CA

Full-time - Mid Level

San Bruno, CA

General Merchandise Retailers

About the position

As the product marketing lead within the data & measurement team, you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits. You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.

Responsibilities

• Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales team
• Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth
• Develop product positioning and messaging that articulate Walmart Connect's value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral
• Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales
• Be the advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
• Partner with product stakeholders to develop MRDs and PRDs to define product priorities and requirements
• Manage planning and execution various new product programs launches at various life cycles including alphas, betas and general availability stages
• Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education
• Provide thought leadership on market and competitive trends
• Track, support and measure against company and product level OKRs and target goals

Requirements

• Experienced SaaS product marketing professional with 5 to 8+ years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact
• Expertise preferred in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies
• Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands
• Solid understanding of data management (1st party and 3rd party data), identity graphs and resolution, and privacy & compliance regulations (e.g. CCPA, GDRP, etc.) leveraged by advertisers and brands
• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
• Embrace working in a fast paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Structured and a strategic thinker
• Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

Benefits

• Competitive pay as well as performance-based bonus awards
• Health benefits including medical, vision and dental coverage
• Financial benefits including 401(k), stock purchase and company-paid life insurance
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program for full-time and part-time associates