Manager, Product Marketing - Software

$129,000 - $143,700/Yr

Sonos - Santa Barbara, CA

Full-time - Manager

Santa Barbara, CA

Merchant Wholesalers, Durable Goods

About the position

As a Manager of Product Marketing at Sonos, you will lead a team responsible for defining go-to-market strategies for Sonos software experiences, including the Sonos App and web player. This role emphasizes collaboration across various teams to ensure successful product launches and marketing execution, all while fostering an inclusive and empowering work environment.

Responsibilities

• Lead, coach and mentor a team of product marketers with expertise in both hardware and software/experience.
• Drive the business case, define the target audience, go-to-market and channel strategy, core value proposition, product narrative for Sonos Experiences (Sonos App).
• Bring to market future product development with a customer-centric perspective.
• Drive meaningful insights into the business based on market trends, customer research, competitive analysis, and interactions with global teams.
• Collaborate with and drive alignment across product management, brand, sales, and regional marketing teams to land the go-to-marketing (GTM) strategy and execution.
• Represent the product and business by clearly articulating and enabling the value of our offering to customers, media and external partners.
• Be a key collaborator during product development, full-funnel marketing, pricing and promo strategy, hardware and software experiences, channel and geo expansion.

Requirements

• 8+ years managing end-to-end product marketing, preferably at technology companies.
• 3-5 years of people management experience.
• Led new product introductions and managed full product lifecycle.
• Consistent record of crafting compelling value positioning statements and defining the target audience for new products.
• Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
• Strong analytical skills and results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative.
• Extraordinary written communication skills: ability to consolidate sophisticated ideas into clear, succinct executive summaries.

Nice-to-haves

• Experience in consumer software marketing.
• Familiarity with market trends in audio technology.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO)
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• 12 weeks of paid Bonding Leave following the birth or adoption of a new child
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits
• A generous employee discount program & Sonos Radio HD.