Manager, Product Marketing

$102,208 - $183,974/Yr

Comcast - Wayne, PA

Full-time - Mid Level

Wayne, PA

10,001+ employees

Broadcasting and Content Providers

About the position

Effectv is seeking a dynamic Manager to lead the Product Marketing team, responsible for managing daily activities, developing advertising products, and implementing marketing strategies to enhance sales performance. This role involves collaboration with various teams to ensure effective product launches and training, while also focusing on departmental efficiency and budget adherence.

Responsibilities

• Lead a team of Product Marketing Specialists and manage daily activities of the department.
• Design, develop, and introduce advertising products to support the Advertising Sales team.
• Develop marketing programs targeting specific market segments and recommend competitive positioning.
• Train sales personnel on new advertising products and provide ongoing support.
• Monitor program performance and provide recommendations for improvements.
• Develop and communicate department policies, procedures, and practices.
• Mentor and train staff, including both professionals and non-exempt employees.
• Implement marketing campaign strategies and collaborate with Sales on key proposals.

Requirements

• Bachelor's degree in a relevant field.
• 5-7 years of relevant work experience in product marketing or a related area.
• Strong understanding of value propositions and product knowledge.
• Experience in people management and team leadership.

Nice-to-haves

• Experience in advertising or media industries.
• Familiarity with digital marketing tools and strategies.

Benefits

• Competitive salary range of $102,207.60 - $183,973.68 per year.
• Best-in-class benefits including health, dental, and vision insurance.
• Opportunities for professional development and training.
• Potential for performance bonuses and commissions for sales roles.