Manager, Product Marketing

$100,000 - $130,000/Yr

Chromadex - Los Angeles, CA

Full-time - Senior

Hybrid - Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at ChromaDex is responsible for developing and executing comprehensive marketing strategies for bioscience products targeting consumers, healthcare professionals, and B2B partners. This role involves collaboration with cross-functional teams to ensure products meet diverse audience needs and improve patient outcomes, while also focusing on market research, campaign creation, and performance analysis.

Responsibilities

• Support the development and implementation of integrated marketing plans for the bioscience product portfolio.
• Conduct market research to identify trends, competitive landscape, and customer needs across all target segments.
• Create targeted marketing campaigns and materials tailored to consumers, HCPs, and B2B partners.
• Collaborate with the sales team to develop sales enablement tools that effectively communicate product value propositions.
• Analyze product performance and customer feedback to refine marketing strategies.
• Monitor industry trends and regulatory changes to adapt marketing strategies and messaging.
• Organize and participate in industry conferences, webinars, and other events to promote products.
• Build and maintain relationships with key opinion leaders, influencers, and industry stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of product marketing experience in the bioscience, biotechnology, or pharmaceutical industries.
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Strong understanding of the bioscience landscape, including regulatory considerations and market dynamics.
• Excellent communication and interpersonal skills.
• Project management skills to lead multiple cross-functional projects.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Nice-to-haves

• Experience in retail marketing and international marketing.

Benefits

• Flexible hybrid work environment
• Dog friendly workplace
• Continuous learning and improvement culture
• Diversity and inclusivity initiatives