Whirlpool - Benton Harbor, MI
posted 3 months ago
The Product Marketing Manager for Gladiator at Whirlpool Corporation is a pivotal role responsible for leading the marketing strategy, product development, and product management processes for the garage storage system line. This position is integral to driving growth by identifying needs-gap opportunities within the existing product portfolio, overseeing the development and introduction of new strategic products, and managing product performance in the market. The role requires collaboration with cross-functional teams, including brand, shopper, sales, engineering, and supply chain, to ensure successful product launches and sustained market growth. In this role, you will develop and execute comprehensive marketing plans for various product categories, including Cabinets, Wall Systems, Rack Shelving, Appliances, Workbenches, and ancillary categories. You will lead the end-to-end product development process from ideation to launch, ensuring that products meet quality, safety, and regulatory standards. Identifying target markets and relevant consumer segments based on market research and consumer insights will be a key responsibility, as will defining product positioning, value propositions, and key messaging to differentiate products in the marketplace. Additionally, you will guide the launch plan development with a cross-functional team, establishing clear objectives and accountability for KPI setting. Monitoring product performance, gathering consumer feedback, and making data-driven decisions for product enhancements will be essential to your success in this role. You will also be responsible for communicating project status, key milestones, and challenges to senior management and stakeholders, ensuring coordinated and on-time delivery of all launch activities.