Manager, Product Marketing

$130,000 - $130,000/Yr

Vontier - Columbia, SC

Full-time - Mid Level

Columbia, SC

Transportation Equipment Manufacturing

About the position

The Manager, Product Marketing, will play a crucial role in enhancing Gilbarco Veeder-Root's go-to-market strategy for its Dispenser and Environmental Systems product lines. This position focuses on developing and executing consumer product marketing strategies, engaging with distributors, and conducting customer research to inform product marketing objectives. The role requires collaboration with cross-functional teams to implement key results and drive product growth opportunities.

Responsibilities

• Develop, articulate, and champion a product marketing vision and strategy for Dispenser and Environmental Systems products, including leading product go-to-market efforts.
• Drive coordination and alignment with cross-functional stakeholders (including Product, Digital, Brand Marketing, Sales, Finance and more).
• Influence business direction and develop strategic product input and positioning through the lens of broader vision, consumer needs, and competitive landscape.
• Lead insights and research efforts to engage in customer segmentation and identify as well as address the needs of our customers.
• Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.
• Work cross-functionally with sales and training, strategic channel partners, and product management to maximize awareness and effectiveness of pull-through strategies.
• Develop and manage the product marketing budget.
• Lead, manage, and develop teams of product marketing professionals.
• Evaluate product sales performance and recommend improvements.

Requirements

• 5-10 years of corporate product marketing/product management experience, preferably in product marketing, with a record of achievement working at a senior level.
• Marketing leadership experience with a large, well-respected, multi-brand consumer products manufacturing company or large multi-site, multi-brand retail organization.
• Deep understanding of marketing and strategy development, with experience in product and brand consumer marketing.
• Bachelor's Degree or equivalent experience required; Masters preferred.
• Experience successfully leading and developing teams of marketing professionals.
• Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to present to C-Suite level contacts in channel and sales leaders within the organization.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Paid parental leave
• 401(k) plan with matching contributions
• Paid time off up to 15 days per year
• 12 paid holidays per year