Manager, Product Marketing

Bendix Commercial Vehicle Systems - Avon, OH

Full-time - Manager

Avon, OH

Miscellaneous Manufacturing

About the position

The Manager, Product Marketing at Bendix Commercial Vehicle Systems is responsible for leading the development and execution of product marketing plans for all Bendix product lines. This role involves collaborating with various teams to drive product launches, enhance market awareness, and support the sales team. The position requires a strategic approach to marketing, focusing on customer relationships and market research to optimize product offerings and ensure alignment with company objectives.

Responsibilities

• Develop and execute product marketing plans for all Bendix product lines.
• Lead a team of marketing analysts to create product marketing messages and unique selling points.
• Manage product marketing activities for specific Bendix product lines.
• Oversee the creation of marketing collateral including videos, brochures, and websites.
• Collaborate with cross-functional departments such as legal, engineering, and sales teams.
• Build customer relationships to promote Bendix products and facilitate fleet pull-through.
• Conduct market research to inform marketing strategies and campaigns.
• Document Voice of Customer feedback and communicate it to product teams.
• Assist in planning and managing the product marketing budget.
• Utilize web analytic tools to analyze campaign performance and market trends.

Requirements

• 7+ years of experience in marketing, sales, product management, program management, or business development.
• 3+ years of experience in creating marketing collateral.
• Minimum 5 years of experience in the automotive, commercial vehicle, or heavy industrial equipment industry.
• Recommended 3+ years of experience in digital marketing, focusing on process management.
• Experience with digital marketing automation tools (e.g., Hubspot, Marketo, Google Analytics) is preferred.
• Knowledge of SEO and SEM techniques.

Nice-to-haves

• Experience in program management or product management.
• Greenbelt certification.

Benefits

• Paid Vacation & Holiday Paid Time Off
• 401k Plan with Company matching
• Educational Assistance Program (Tuition Reimbursement)
• Wellness Program and incentives
• Hybrid Work policy
• On-Site Fitness Center
• On-Site Cafeteria with Healthy menu options
• Health and Welfare Insurance Benefits starting on the 1st day of employment
• Basic Life Insurance
• Short Term Disability
• Employee Assistance Program (EAP)