Doubleverify - New York, NY
posted 5 months ago
DoubleVerify is seeking a passionate and dynamic product marketing expert to lead the charge in positioning and marketing our cutting-edge performance solutions — Attention Measurement and AI Dynamic Activation — in the market. This role is pivotal in driving the product marketing strategy and execution for these innovative solutions. Reporting to the VP of Product Marketing, the successful candidate will work cross-functionally with marketing, product, and commercial teams to execute strategic marketing programs that enhance the visibility and effectiveness of our offerings. In this position, you will guide and mentor a Product Marketing Manager, fostering growth and development within the team. You will be responsible for defining product value propositions, user benefits, and positioning to ensure our solutions stand out in the competitive landscape. Your expertise will be crucial in creating compelling sales enablement materials, including sales decks, one-pagers, FAQ documents, and internal training programs to empower our sales team. Additionally, you will develop strategic inbound and outbound product marketing campaigns across various channels, including PR, email, our website, and social media. Maintaining and boosting marketing momentum for existing products will also be a key focus, supported by the creation of case studies, data infographics, best practice guides, and educational client webinars. As an internal and external subject matter expert on DV's Attention and Dynamic AI Activation solutions, you will conduct competitive analysis to create differentiated product positioning and effective objection-handling collateral. Continuous refinement of RFPs and RFIs to support our commercial efforts will also be part of your responsibilities.