Manager, Product Marketing

$170,000 - $360,000/Yr

Netflix - Los Gatos, CA

Full-time - Mid Level

Los Gatos, CA

Broadcasting and Content Providers

About the position

The Product Marketing Manager will play a crucial role in the newly formed Netflix PMM team, focusing on developing marketing strategies for product launches and ensuring alignment between product and marketing initiatives. This position offers the opportunity to work with a global, cross-functional team and contribute to significant changes in the company's approach to customer experience and product offerings.

Responsibilities

• Develop the positioning statement for key product launches, focusing on customer value and competitive capabilities.
• Build marketing strategy for launches, aligning business goals, technical considerations, and marketing expertise.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify overarching stories and position them clearly for consumers.
• Collaborate with product and communications partners to define marketing needs and coordinate execution across the marketing organization.
• Partner with cross-functional teams to ensure coherent messaging between in-service and off-service communications.

Requirements

• 7+ years of experience in Marketing or related fields with an emphasis on product marketing.
• Experience in developing consumer messaging, positioning, and targeting, particularly for multi-country product launches.
• High-level understanding of product growth and strategic roadmap development.
• Comfort with data analysis and spreadsheet modeling, with a willingness to collaborate on infrastructure improvements.
• Preferred experience in B2C and/or the entertainment industry product marketing.
• Strong interpersonal and communication skills to work with both technical and creative teams.
• Strong project management skills and experience managing cross-functional teams to bring products to market.
• High tolerance for change and ability to work in a fast-paced environment.
• Demonstrated ability to create detailed and actionable Product Briefs.
• Respect and enthusiasm for Netflix culture.

Nice-to-haves

• Experience in the entertainment industry.
• Familiarity with data tracking and analytics tools.

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Flexible time off for salaried employees
• 35 days of paid time off for hourly employees