Manager, Product Marketing

$115,000 - $157,400/Yr

Thermo Fisher Scientific - New York, NY

Full-time - Manager

New York, NY

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The Manager of Product Marketing at Thermo Fisher Scientific will lead a team of product marketing professionals, driving strategic initiatives to enhance market penetration and customer retention. This role involves overseeing product messaging, conducting market research, and collaborating with sales teams to ensure successful product launches. The position is pivotal in shaping healthcare marketing strategies and requires a strong understanding of the healthcare landscape.

Responsibilities

• Lead and manage a team of product marketing professionals, providing guidance and mentorship.
• Stay updated with industry trends and competitive landscape to identify new market opportunities.
• Conduct market research to identify customer needs and translate insights into actionable marketing plans.
• Oversee the creation of compelling product messaging and positioning.
• Work closely with the sales team to provide necessary tools and training for effective product sales.
• Drive the development and execution of go-to-market plans for new product launches.
• Monitor and analyze key performance metrics to assess marketing campaign effectiveness.
• Collaborate with internal partners to ensure alignment across teams.

Requirements

• 5+ years of dynamic marketing experience in diagnostics, medical devices, or related fields.
• 2+ years of experience leading teams as a people manager.
• Proven track record in leading successful healthcare-focused marketing initiatives.
• Deep understanding of healthcare landscape, trends, and challenges.
• Familiarity with healthcare technologies and digital marketing platforms.

Nice-to-haves

• Experience in clinician engagement preferred.

Benefits

• 401(k)
• Caregiver leave
• Commuter assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee stock purchase plan