Manager, Product Marketing

$130,000 - $130,000/Yr

Vontier - Boston, MA

Full-time - Mid Level

Boston, MA

Transportation Equipment Manufacturing

About the position

The Manager, Product Marketing will play a crucial role in enhancing Gilbarco Veeder-Root's go-to-market strategy for Dispenser and Environmental Systems product lines. This position involves developing and executing product marketing strategies, engaging with cross-functional teams, and conducting customer research to drive product growth and brand awareness.

Responsibilities

• Develop, articulate, and champion a product marketing vision and strategy for Dispenser and Environmental Systems products.
• Drive coordination and alignment with cross-functional stakeholders including Product, Digital, Brand Marketing, Sales, and Finance.
• Influence business direction and develop strategic product input and positioning based on consumer needs and competitive landscape.
• Lead insights and research efforts to engage in customer segmentation and address customer needs.
• Identify product growth opportunities through marketing efforts and collaborate with partners to test and implement strategies.
• Work cross-functionally with sales, training, strategic channel partners, and product management to maximize awareness and effectiveness of pull-through strategies.
• Develop and manage the product marketing budget.
• Lead, manage, and develop teams of product marketing professionals.
• Evaluate product sales performance and recommend improvements.

Requirements

• 5-10 years of corporate product marketing/product management experience, preferably in product marketing.
• Marketing leadership experience with a large, well-respected, multi-brand consumer products manufacturing company or large multi-site, multi-brand retail organization.
• Deep understanding of marketing and strategy development, with experience in product and brand consumer marketing.
• Bachelor's Degree or equivalent experience required; Masters preferred.
• Experience successfully leading and developing teams of marketing professionals.
• Proficiency with Microsoft Office Suite, especially Excel and PowerPoint.
• Ability to present to C-Suite level contacts in channel and sales leaders.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Paid parental leave
• 401(k) plan with matching contributions
• Paid time off up to 15 days per year
• 12 paid holidays per year