Manager, Product Marketing

Empower Pharmacy - Houston, TX

Full-time - Mid Level

Houston, TX

Health and Personal Care Retailers

About the position

The Product Marketing Manager role is crucial within Empower as it drives the strategic marketing efforts that connect our innovative medications with the needs of healthcare providers and patients alike. In this role, you will play a pivotal role in ensuring that our products not only meet high-quality standards but also resonate deeply with our target audiences. Aligned with Empower's core values of prioritizing people, delivering exceptional service, maintaining uncompromising quality, and driving innovation, your work will directly impact how our medications contribute to happier, healthier lives. Joining Empower means becoming part of a team dedicated to producing groundbreaking medications that improve healthcare outcomes nationwide. As a Product Marketing Manager, you will have the opportunity to shape the market strategy from conception through to commercialization, collaborating closely with cross-functional teams to integrate customer insights into product development. This role offers a stimulating environment where creativity and strategic thinking are celebrated, providing you with the platform to innovate and excel in a dynamic industry. We invite driven and passionate individuals to consider this opportunity to contribute to our mission of expanding access to quality, affordable medications. At Empower, we are committed to fostering a culture of growth and empowerment, where your contributions will make a meaningful difference. If you are ready to join a team that values excellence, innovation, and making a positive impact in healthcare, we encourage you to apply and be part of our journey towards shaping the future of pharmaceutical marketing. Together, we can continue to innovate and elevate patient care while driving meaningful change in the healthcare landscape.

Responsibilities

• Supports the product marketing strategy from product conception through commercialization, ensuring alignment with market needs and strategic objectives.
• Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.
• Assists in driving product positioning, messaging, and adherence to brand standards to effectively communicate the value proposition of our products to target audiences.
• Manages product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.
• Develops product marketing assets, including product catalogs, sales materials, digital content, and packaging, to support sales efforts and drive demand.
• Partners with the campaign team to develop go-to-market strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.
• Collaborates with packaging teams to ensure that product packaging aligns with brand messaging and enhances the customer experience.
• Continuously seeks ways to optimize and streamline product marketing processes and tools.
• Implements measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.
• Fosters a collaborative and innovative environment within the product marketing function.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in product marketing, with a track record of supporting innovative products to market.
• Experience working with cross-functional teams in product development and commercialization processes.
• Experience managing product marketing assets, such as labels, catalogs, sales materials, and packaging.

Nice-to-haves

• Strong understanding of product positioning, messaging, and branding principles.
• Ability to assist in developing and executing go-to-market strategies that drive demand and revenue growth.
• Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.
• Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.
• Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• No-Cost Medication
• Onsite Health & Wellness - IV Therapy Drips
• Comprehensive Medical, Dental, and Vision Options
• Telehealth visits
• Paid & Volunteer Time Off
• Paid Holidays (8 scheduled; 2 floating)
• Life & AD&D Coverage
• FSA (Flexible Spending Account)
• 401K Dollar-for-Dollar Up to 4%
• Company Paid Long-Term Disability
• Flexible Schedules
• Rewards & Recognition Program
• Accident Insurance
• Hospital Indemnity Insurance
• Critical Illness
• Short-Term Disability
• Supplemental Life & AD&D
• Legal Services
• Identity Theft Protection
• Pet Insurance
• Employee Assistance Program