Manager, Product Marketing

$80,000 - $110,000/Yr

Markwins Beauty Brands International Ltd - City of Industry, CA

Full-time - Mid Level

City of Industry, CA

Chemical Manufacturing

About the position

The Manager, Product Marketing at Markwins Beauty Brands is responsible for overseeing the product development process for new and existing cosmetic products. This role requires a blend of creativity and attention to detail to ensure timely and high-quality product launches that align with brand goals. The position involves collaboration with various teams, trend analysis, and management of product specifications, pricing, and market compliance.

Responsibilities

• Conceptualize and brainstorm new products through collaboration with Marketing, R&D, Sourcing, and Manufacturing teams.
• Lead the briefing process for new product launches, ensuring clear communication on specifications and timelines.
• Ensure timely submissions and approvals of product attributes and performance.
• Develop and maintain budgets, product volume forecasts, and Cost of Goods targets.
• Collaborate with the Brand Marketing team for cohesive product presentation and packaging execution.
• Deliver samples for retailer meetings, PR events, and advertising development.
• Develop and maintain pricing strategy for North America.
• Liaise with the International team for global compliance of products.
• Ensure brand messaging and product benefits are reflected in packaging copy and design.
• Evaluate competitive products and present comprehensive analyses.
• Conduct post-launch analyses for SKU rationalization and product assortment strategy.
• Present at internal sales and external retailer meetings.
• Travel to factories and vendors for product development and approval.
• Field products and concepts through market research and solicit sales feedback.
• Manage, coach, and develop product marketing talent.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum of 4 years of work experience in product marketing, specifically in color cosmetics.
• Excellent leadership skills and experience in managing teams.
• Strong project management skills with the ability to handle multiple complex projects.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Strong communication and presentation skills.
• Ability to analyze data and demonstrate financial acumen.

Nice-to-haves

• Experience in FDM Color Cosmetic industry.
• Knowledge of global consumer trends.
• Creativity in product development and innovation.

Benefits

• Health insurance
• 401(k) matching