Thermo Fisher Scientific - San Diego, CA
posted 2 months ago
At Thermo Fisher Scientific, the Manager of Product Marketing plays a pivotal role in leading a team of passionate product experts dedicated to enhancing healthcare marketing. This position is not just about managing a team; it’s about inspiring and guiding them to achieve unparalleled success in a dynamic and fast-paced environment. The Manager will be responsible for developing and executing comprehensive strategic plans that drive market penetration and foster customer retention and acquisition. This role requires exceptional leadership skills, analytical prowess, and effective communication to empower the team to thrive and innovate. The Manager will oversee the creation of compelling product messaging and positioning that effectively communicates the value proposition of our products to target audiences. This includes conducting market research and analysis to identify customer needs, market trends, and the competitive landscape, translating these insights into actionable marketing plans. The Manager will also work closely with the sales team, providing them with the necessary tools, training, and collateral to effectively sell our products, including sales presentations, product guides, and competitive analysis materials. In addition, the Manager will drive the development and execution of go-to-market plans for new product launches, ensuring seamless coordination across various teams to achieve successful product launches. Monitoring and analyzing key performance metrics to assess the effectiveness of marketing campaigns and initiatives will be crucial, as will making data-driven recommendations for optimization and improvement. This role is an exciting opportunity to reshape the future of healthcare marketing and lead a team driven by innovation and impact.