Manager, Product Marketing

Bendix Commercial Vehicle Systems - Avon, OH

Full-time - Manager

Avon, OH

Miscellaneous Manufacturing

About the position

The Manager, Product Marketing at Bendix Commercial Vehicle Systems LLC is a leadership role responsible for developing and executing product marketing plans for all Bendix product lines. This position focuses on driving product marketing launch activities and ongoing promotions, collaborating closely with the sales and digital marketing teams to enhance market awareness and optimize product offerings. The role requires a cross-functional approach to ensure alignment with the company's strategic objectives.

Responsibilities

• Lead a team of marketing analysts to develop product marketing messages and unique selling points for all Bendix product lines.
• Actively manage product marketing activities for specific Bendix product lines.
• Oversee the completion of tactical marketing plans and ensure timely execution.
• Manage the creation of marketing collateral including videos, brochures, websites, and operator manuals.
• Assign analysts to cover product marketing activities across all product lines.

Requirements

• Proven experience in product marketing, preferably in the commercial vehicle or automotive industry.
• Strong leadership skills with experience managing a team.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to analyze market trends and customer needs to develop effective marketing strategies.

Nice-to-haves

• Experience with digital marketing tools and strategies.
• Knowledge of the commercial vehicle industry and its regulatory environment.
• Familiarity with data analysis and market research methodologies.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities