Manager - Public Relations & Communications
Holman Automotive - Mount Laurel, NJ
posted 6 days ago
About the position
Holman is currently accepting applications for the role of Manager - Public Relations and Communications. The primary purpose of this position is to develop strategy around current and future publicity opportunities to represent the Holman brand, taking into consideration the needs and goals of the business. This includes developing a communications plan and cadence for updates back to business leaders around PR strategy and execution when applicable to their division. The role involves leading content creation efforts and supporting strategies that further Holman's strategic initiatives, particularly in sales and brand awareness. Additionally, the manager will build and maintain strong relationships with industry publications and mainstream media, identify and pitch compelling story angles for thought leadership, and capitalize on emerging trends to highlight Holman in the marketplace. The position also requires managing and collaborating with outside creative vendors, media training of key personnel, and managing crisis communications in partnership with the Customer Experience team. The manager will serve as a liaison to all internal customers, oversee the creation of internal communications campaigns, and manage a team of individual contributors to execute on internal and external communications strategies.
Responsibilities
- Develop strategy around current and future publicity opportunities to represent the Holman brand.
- Develop communications plan and cadence for updates back to business leaders around PR strategy and execution.
- Lead content creation efforts and support strategy furthering Holman's strategic initiatives particularly in sales and brand awareness.
- Build and maintain strong relationships with industry publications and mainstream media.
- Identify, craft and pitch compelling story angles for thought leadership to position Holman as a leader in all of our business' core competencies.
- Capitalize on emerging trends to create opportunities to highlight Holman in the marketplace.
- Manage and collaborate with outside creative vendors and other external vendors as appropriate.
- Media training of key personnel.
- Manage crisis communications, partnering with the Customer Experience team where necessary.
- Serve as liaison to all internal customers, including all facets of HR and employee engagement to oversee creation of internal communications campaigns.
- Create and manage distribution of internal executive communications.
- Manage team of individual contributors to execute on internal and external communications strategies.
- Oversee ownership of internal communications channels, including intranet platform, text messaging system, digital monitor network, survey software and others.
- Perform all other duties and special projects as assigned.
Requirements
- Bachelor's degree in Marketing, Communications, PR or equivalent work experience.
- 7-10+ years' experience, including 3+ at a leadership level, in marketing, PR, or agency experience specializing in researching, writing and editing in a business environment in B2C and B2B environments.
- Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.).
Nice-to-haves
- Additional education, certifications, or other distinctions are a plus.
- Experience in working in the automotive industry would be desirable but not required.
- Expertise in developing and implementing processes for idea formulation, business buy-in, pitching, monitoring coverage and reporting.
Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Flexible Spending and Health Savings Accounts
- Employee Assistance Program
- 401(k) plan with Company Match
- Paid Time Off (PTO)
- Paid Holidays, Bereavement, and Jury Duty
- Paid Pregnancy/Parental leave
- Paid Military Leave
- Tuition Reimbursement
