Manager, Public Relations

Great Wolf Resorts - Chicago, IL

Full-time - Mid Level

Chicago, IL

Accommodation

About the position

The PR Manager will be responsible for driving Great Wolf's earned media strategy, assisting in crisis communication, and supporting internal communications efforts. The role requires a quick understanding of Great Wolf's business and culture, establishing strong relationships with internal teams and external PR partners.

Responsibilities

• Oversee Great Wolf Resort's third party social media influencer program, securing influencer coverage and evaluating effectiveness.
• Assist in managing the day-to-day relationship with regional PR agencies.
• Write and edit news releases, advisories, VNR copy, captions, and executive remarks as assigned.
• Project manage PR initiatives and campaigns.
• Research, compile, and maintain media lists.
• Track coverage across print, broadcast, internet, and social media, developing measurement tools for PR initiatives.
• Maintain the GWR online press room and handle media inquiries.
• Coordinate media interviews, stays, familiarization tours, and onsite media events.
• Develop compelling story angles and experiential opportunities aligned with messaging strategy.
• Assist in the development and execution of large scale media events and partnerships.
• Craft key messages, talking points, and executive briefs for media interviews or events.
• Liaise with other departments to identify storytelling opportunities for the brand.
• Serve on the Crisis Communications Response team and assist with updates to the crisis communication plan.
• Promote Corporate Social Responsibility efforts through earned media.
• Develop and maintain a video and photo library for ongoing usage.
• Assist in producing content for various media applications and events.
• Develop and maintain positive relationships with key media members.
• Assist the VP of Corporate Communications with assigned duties.
• Promote a safe and professional workplace by adhering to policies.

Requirements

• Bachelors Degree in Journalism/Public Relations/Communications or related field from an accredited university.
• Minimum 5 years of consumer-focused media relations or communications experience, preferably in tourism or hospitality.
• Excellent written, oral, presentation, organizational, and interpersonal skills.
• Unblemished record of confidentiality.
• Ability to handle and prioritize multiple projects simultaneously.
• Team player who thrives in a fast-paced environment.
• Proven ability to develop and maintain media contacts/relationships.
• Track record of success in planning and coordinating special events and media relations.
• Strong project management skills.
• Self-motivated and self-directed.
• Computer proficiency with Microsoft Office Products and desktop publishing software.
• Familiarity with social influencer research.

Nice-to-haves

• Demonstrated attention to detail.
• Ability to be a proactive and supportive member of the Communications team.