Manager, QQQ Brand Paid Media

$100,000 - $125,000/Yr

Invesco - New York, NY

Part-time,Full-time - Manager

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Paid Media Manager for Invesco QQQ ETF plays a pivotal role in amplifying the brand and connecting target audiences to its core messages amidst the competitive landscape of asset management. This position is responsible for translating business needs and marketing objectives into actionable paid media campaigns that enhance revenue and awareness for Invesco QQQ. The manager will leverage their expertise in both B2B and B2C engagements to oversee the expression of key messages and proof points across various paid media channels, including digital, content partnerships, audio, TV, print, search, social, and outdoor media. The focus is on creating measurable, innovative, audience-first media programs that prioritize the client experience and demonstrate the unique value of Invesco QQQ. In this role, the Paid Media Manager will manage a team of paid media experts, guiding them from strategy development through execution. They will collaborate closely with marketing partners and stakeholders to craft insight-driven briefs that inspire impactful media programs. The manager will also work with media agencies and publishing partners to create engaging media experiences, ensuring that the focus is on delivering engagement rather than mere impressions. Day-to-day responsibilities include overseeing tactical media plans, coordinating with creative agencies, managing agency relationships, and developing campaign KPIs to monitor performance and optimize media buys based on insights from social listening, client feedback, and competitive audits. Additionally, the manager will be responsible for tracking the Invesco QQQ paid media budget, ensuring effective collaboration with other marketing disciplines, and continuously monitoring market trends to refine story programs based on client insights and analytics. The ideal candidate will thrive in a dynamic environment, demonstrating a proactive approach to problem-solving and a commitment to enhancing the client experience with Invesco QQQ ETF.

Responsibilities

• Manage a team of paid media subject matter experts in driving activation of the Invesco QQQ brand across paid media campaigns, from strategy to execution.
• Support the Associate Director in developing insight-driven briefs that inspire partners to produce impactful paid media programs.
• Work with media agency and publishing partners to develop breakthrough media experiences that focus on engagement.
• Oversee the day-to-day tactical media plan details to ensure timely and accurate delivery of assets.
• Manage paid media agency partner relationships to ensure delivery on scope and expectations.
• Develop campaign KPIs, monitor measurement and performance, and optimize media buys based on program performance.
• Manage and track the Invesco QQQ paid media budget to increase awareness and drive sales.
• Continuously monitor market trends and competitive landscape to refine story programs rooted in client insights.

Requirements

• 6-8 years of experience in marketing with a proven track record of creating innovative paid media campaigns that drive business results.
• Experience managing 2 or more reports, maintaining oversight of tactical details while focusing on strategy.
• Excellent end-to-end project management capabilities from insight to execution.
• Experience defining and managing significant media budgets, including tracking and maintaining large budgets.
• Experience collaborating within a transforming marketing organization and with various stakeholders.
• Possess an intellectual curiosity that drives strategic thinking and innovative ideas.
• Highly collaborative team player who is open-minded and flexible.

Nice-to-haves

• Previous media agency experience is a plus but not required.

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan