Manager, Regional Marketing, AMER Public Sector

Full-time - Senior

1,001-5,000 employees

About the position

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through in-person and digital experiences. We're seeking an experienced marketing leader to develop and execute field marketing strategies across the AMER Public Sector landscape. The ideal candidate will have a deep understanding of the distinct challenges facing government agencies in their digital transformation journeys. This position offers the opportunity to make a significant impact on GitLab's presence in the public sector market while working with a collaborative, cross-functional team in a fast-paced environment.

Responsibilities

• Act as a senior leader to build and co-drive the overall strategy for the US Public Sector business with the PMM PubSec lead.
• Drive collaboration amongst the team members within the marketing organization who support the US Public Sector business in alignment to overall strategy.
• Continually experiment, test and iterate programs to define best practice and evolve the program as the business grows.
• Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly including sharing key marketing insights quarterly with GitLab’s Federal Customer Advisory Board.
• Co-lead the in-person Federal Customer Advisory Board twice a year meetings, including customer engagement and content preparation.
• Achieve high and consistent pipeline goals and ROI from Marketing programs in PubSec, through operational rigor, measurement, and budget and financial management.
• Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
• Help be the voice of the customer, bringing critical insights from events and customer engagements to marketing teams across the business.
• Work with GitLab solution matter experts and sales leadership to help identify the best speakers for regional engagements.

Requirements

• 7+ years progressive experience working with US Public Sector sales team, distributors, and channel partners.
• Knowledge of state and local, Civilian, DoD, and Intelligence Community agencies and ability to translate this into a cohesive marketing plan for the Public Sector.
• Team management and development skills, including career development and coaching; experience managing people.
• Data-driven, using data to measure results and inform decision making and strategy development.
• Experience managing marketing budgets and allocating resources across tactics.
• Orientation to managing program details.
• Experience delivering on both third-party and owned events.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
• Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Proficient in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace.
• High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders.

Benefits

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support