Manager, Retail Marketing

Verano B.V. - Rocky Hill, CT

Full-time - Manager

Rocky Hill, CT

Real Estate

About the position

The Manager of Retail Marketing at Verano is responsible for overseeing and executing dispensary-focused marketing initiatives aimed at customer acquisition and retention, as well as driving sales of retail products. This role involves leading a team of marketing professionals and collaborating across various marketing disciplines to ensure effective execution of marketing strategies and adherence to timelines. The position requires a strong analytical mindset and the ability to adapt to a dynamic market environment while maintaining a focus on achieving revenue targets.

Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights.
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations, and community outreach initiatives.
• Find efficiencies across a complex and dynamic marketing stack to improve overall program effectiveness throughout owned, earned, and paid media channels.
• Work cross-functionally with retail, commercialization, and operations to deliver best-in-class marketing to launch and support product roadmaps.
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions.
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities.
• Responsible for adhering to marketing budget KPIs, primarily measured by the success of patient/customer growth, meeting revenue targets, and expanding patient/customer product mix portfolio.
• Perform other duties as assigned by leadership.

Requirements

• Bachelor's degree required.
• 5+ years working in Marketing with a focus on execution, product introduction, and commercialization, cross-channel media strategy and execution.
• Strategic mindset, with experience in developing business strategies in complex and dynamic business environments.
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred.
• Experience leading a team in a matrixed organization.
• Experience contributing to the retail planning process.
• Excellent project management skills.
• Strong customer focus and relationship orientation.
• Exceptional written and verbal communication skills.
• Regional and national travel required.

Nice-to-haves

• Comfort with analytics and strong business acumen.
• Strong understanding of retail marketing.
• Ability to pivot priorities quickly and effectively as needed.
• Experience developing all aspects of marketing eco-system.
• Proven mastery of product launch protocol.
• Experience with media buying and budget management.
• Results-driven, with a flexible demeanor and willingness to advance multiple discussions and workstreams in parallel.

Benefits

• Equal opportunity employer with a commitment to inclusion, diversity, and social justice.