Vox Media - Bowling Green, NY
posted about 2 months ago
The Manager of Revenue Analytics at Vox Media plays a crucial role in organizing, visualizing, and comprehending advertising revenue to drive business growth through actionable insights and data-driven solutions. This position is integral to Vox Media's Revenue organization, which manages advertising and marketing partnerships with brands and agencies, as well as consumer revenue and commerce lines across the organization. As a leading modern media company, Vox Media is dedicated to guiding its audience from discovery to obsession, inspiring essential conversations about current trends, future possibilities, and the potential of media. The company emphasizes the importance of amplifying diverse voices and cultivating diversity, equity, and inclusion throughout its operations, storytelling, and partnerships. In this role, the Manager of Revenue Analytics will maintain accurate weekly revenue forecasts for advertising revenue, ensuring precision at the product, category, sales team, and editorial brand levels. The manager will oversee the development and maintenance of always-on dashboards that inform stakeholders across various lines of business, including direct media, content, audio, and programmatic sectors. Ensuring data accuracy and consistency within databases is paramount, which involves close collaboration with account management and sales teams on data entry in CRM and order management systems. The manager will also build and update long-term supply models that track changes in inventory availability and yield across digital, audio, and video channels. Additionally, the Manager will participate in annual budgeting, goal setting, and quotas, utilizing market research, internal investments, trends, and qualitative insights from accounts and agencies. Supporting revenue leadership in evaluating investment cases, business initiatives, and sales incentives is also a key responsibility. The role includes participation in ad hoc cross-functional projects, collaborating with Editorial Analytics, Finance, Data Science, and Revenue Product teams on company priorities. Furthermore, the manager will educate and train revenue teams on utilizing revenue data tools to enhance information accessibility and empower analyses across the organization. This position also involves providing leadership and guidance to one direct report, focusing on performance management, development, and goal setting.