Manager, Sales Enablement

American-Equity Investment Life Insurance Company - West Des Moines, IA

Full-time - Mid Level

West Des Moines, IA

Insurance Carriers and Related Activities

About the position

The Manager, Sales Enablement at American Equity Investment Life Insurance Company is responsible for enhancing sales excellence by providing key reporting metrics and data-driven insights. This role involves developing tools such as dashboards and analytics to support the company's go-to-market strategy and improve the effectiveness of the sales team in engaging with financial professionals and partner firms.

Responsibilities

• Lead the team responsible for data management, interpretation, and analysis to support proposals and decision-making.
• Execute complex data-related analytical projects that drive business decisions and efficiencies.
• Design and implement metrics, scorecards, and reporting to amplify the impact of the business unit.
• Oversee CRM configuration and its implementation.
• Develop sales and management dashboards in collaboration with Heads of Sales and National Accounts.
• Create propensity and next best action modeling to enhance sales efforts.
• Manage the sales compensation platform and ensure successful processing of monthly compensation for the sales force.
• Analyze firm trends and sales effectiveness in collaboration with the Head of National Accounts.
• Support new business development through analytics on prospect firms.
• Train wholesalers and bank/broker dealer contacts on financial planning and product comparison tools.
• Develop and maintain training for various sales roles on products, CRM, and reporting systems.
• Manage multiple projects and initiatives for relationship management and business development.
• Generate data, create reports, and conduct analysis for internal departments.
• Maintain reports on cost-of-sales and ROI for partner firms.
• Develop and maintain written procedures for Sales Enablement and Business Analyst processes.

Requirements

• Bachelor's degree in business, business analytics, or a related field.
• Four years of progressively responsible experience in business analysis supporting marketing or sales functions.
• Extensive knowledge in Microsoft Excel and CRMs such as SalesForce.
• Experience in executing complex data analysis and modeling projects.
• Knowledge of business intelligence tools such as Tableau and Power BI.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in business development, marketing, and sales support best practices.
• Ability to read and interpret technical journals and financial reports.

Benefits

• Hybrid work schedule
• Professional development opportunities
• Health insurance
• 401k retirement plan