Manager, Sales Enablement

$130,800 - $159,800/Yr

Disney - New York, NY

Full-time - Mid Level

New York, NY

Motion Picture and Sound Recording Industries

About the position

The Manager of Programmatic Enablement at Disney Advertising is responsible for driving growth and transformation in sales automation. This role involves owning the end-to-end intake and enablement for all programmatic and automation solutions, which are key areas of growth for the sales business. The position requires excellent leadership skills, the ability to translate business needs into technical requirements, and strong analytical skills to work cross-functionally in a dynamic environment.

Responsibilities

• Capture business needs and requests from internal sales stakeholders reflecting qualitative and quantitative feedback along with marketplace insights and trends.
• Act as a subject matter expert of programmatic and automation technical systems and internal tools to inform business requirements for enhancement, improvement, or new capabilities.
• Serve as the primary business liaison with 3rd party vendors who enable automation services, collaborating with ad platform technology teams to prioritize sales needs and roadmaps.
• Translate all business needs gathered into product requirements and collaborate with ad technology and product teams on delivery and development.
• Manage complex multi-departmental executions in conjunction with the ad platform team, communicating project timelines and status to internal sales leadership.
• Provide post-technical delivery support by communicating, organizing, and documenting final product capabilities and use cases for product marketing.
• Support Product Marketing in developing positioning and materials for the marketplace or sales.
• Develop training and development materials for internal users regarding automation and programmatic support.

Requirements

• 5+ years of experience in sales enablement, programmatic operations, digital product management, ad technology, platform management, media consulting, or similar fields.
• Advanced technical understanding of programmatic ad technology.
• Marketplace knowledge of programmatic vendors, capabilities, and trends.
• Proven ability to conduct quantitative and qualitative analysis and synthesize results into strategy and presentations.
• Highly skilled in Excel, capable of pivoting, analyzing, and summarizing data.
• Proficient in PPT and/or Keynote for crafting concise and professional executive-facing business presentations.
• Experience building and tracking workstreams using Atlassian's Confluence and JIRA tools.
• Experience in creating go-to-market and learning and development training materials for technical products, preferably in the programmatic field.
• Ability to work in a highly matrixed environment and effectively communicate with peers and senior leadership.

Nice-to-haves

• Programmatic operations experience with hands-on keys trafficking and reporting at SSP, DSP, agency, or publisher.
• Knowledge of Google's programmatic end-to-end pipes (GAM, AdX, DV360).
• Experience with Digital Ad Servers and Ad Sales Management Systems.
• Experience with multiple digital sales industry standard measurement providers (Nielsen, MOAT, etc.).
• Proficient in media math.
• Working experience or technical knowledge of data platforms.
• Knowledge of IAB standards and guidelines.
• Product management experience leading complex technical projects within the digital advertising industry.

Benefits

• Medical insurance
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package.