Manager, Sales Enablement

American Equity - West Des Moines, IA

Full-time - Mid Level

West Des Moines, IA

Real Estate

About the position

The Manager, Sales Enablement at American Equity is responsible for driving sales excellence by delivering key reporting metrics and data-driven insights. This role involves developing tools such as dashboards and analytics to support the go-to-market strategy and improve the effectiveness of the sales team when engaging with financial professionals and partner firms.

Responsibilities

• Lead the team responsible for data management, interpretation, and analysis for Business Heads.
• Execute complex data-related analytical projects that drive business decisions and efficiencies.
• Identify trends or anomalies in sales data.
• Design and implement metrics, scorecards, and reporting to enhance business impact.
• Oversee CRM configuration and management.
• Develop sales and management dashboards in collaboration with Heads of Sales and National Accounts.
• Create propensity and next best action modeling to optimize sales efforts.
• Manage sales compensation platform and collaborate with HR for compensation processing.
• Analyze firm trends and sales effectiveness for National Accounts.
• Train wholesalers and bank/broker dealer contacts on financial planning tools.
• Develop training for sales teams on products, CRM, and reporting systems.
• Generate data and reports for various internal departments.
• Maintain reports on cost-of-sales and ROI for partner firms.
• Develop written procedures for Sales Enablement processes.

Requirements

• Bachelor's degree in business, business analytics, or related field.
• Four years of progressively responsible experience in business analysis supporting marketing or sales functions.
• Extensive knowledge in Microsoft Excel and CRMs such as Salesforce.
• Experience with business intelligence tools like Tableau and Power BI.
• Strong analytical skills to execute complex data analysis and modeling projects.
• Ability to read and interpret technical journals, financial reports, and legal documents.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in training and presentations to diverse audiences.
• Knowledge of business development and marketing best practices.

Benefits

• Hybrid work schedule
• Opportunities for professional development
• Supportive work culture focused on sales excellence