Manager, Search Engine Optimization (SEO)

$100,000 - $125,000/Yr

Revlon - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Chemical Manufacturing

About the position

The SEO Manager will be responsible for developing and implementing search engine optimization (SEO) strategies to increase website traffic and improve search engine rankings. The ideal candidate will have a strong understanding of SEO principles and practices, as well as experience with keyword research, content optimization, link building, and technical SEO. The SEO Manager will be involved in technical development to ensure that tracking is in place, a baseline is established, and continuously report on the health of SEO throughout the execution of a given initiative. He or she will work closely with our SEO agency and cross-functional teams to drive organic search growth.

Responsibilities

• Develop and implement SEO strategies that align with the company's marketing goals
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers
• Build reports and dashboards that will be shared across the organization
• Work cross-functionally (particularly with the digital teams)
• Assist with audits of site to ensure proper construction/maximized visibility
• Work with the brand and channel teams to establish goals, objectives and strategies for campaigns
• Assist in QA of digital properties as it pertains to SEO
• Provide data-driven recommendations to increase traffic for brand websites; provide strategic traffic analysis for site enhancements
• Connect current data insights/tactics with longer-term strategy objectives
• Stay abreast of the latest search trends and algorithmic changes
• Manage 3rd party vendors as it pertains to the Enterprise toolset

Requirements

• BA/BS in Mathematics, Web Development, Information Technology, Information Systems or related disciplines or a certification in web analytics
• 5+ years of experience working in SEO, and a demonstrable understanding of SEO best practices
• A proven track record of successfully implementing SEO strategies and obtaining results
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Advanced skills in SEO analytical tools (e.g., BrightEdge, Conductor, seoClarity, MajesticSEO, Screaming Frog, Google Search Console, Google Analytics, etc.)

Nice-to-haves

• Experience with SEMRush, Google Analytics, Google Search Console, Google Trends, and other relevant SEO data platforms
• Experience in managing 3rd party vendors

Benefits

• Base pay range of $100,000 to $125,000/year
• Annual bonus based on company performance
• Medical, dental, and vision benefits
• Company-paid basic life insurance policy
• Company-paid short-term disability insurance
• Long-term disability insurance
• Supplemental life insurances
• Flexible spending accounts
• Critical illness insurance
• Group legal and identity theft protection
• 401k Retirement Savings Plan
• 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment
• Twelve paid holidays throughout the calendar year