Manager/Senior Manager, Product Marketing - Monetization

$85,000 - $130,000/Yr

Full Beaker - Bellevue, WA

Full-time - Manager

Remote - Bellevue, WA

11-50 employees

Publishing Industries

About the position

Full Beaker is seeking a data-driven Manager or Senior Manager of Product Marketing to oversee monetization products and internal tools aimed at business growth. This role involves collaborating with various teams to optimize monetization experiences, test new opportunities, and propose strategies to maximize revenue across multiple websites.

Responsibilities

• Develop and implement monetization strategies to meet revenue targets, driving measurable impact for the business
• Analyze current monetization channels, user behavior, and engagement to optimize customer-facing tools for maximum profitability
• Manage partner assortment to adhere to budgets without compromising user experience
• Monitor and make decisions on pricing, quality, and volume requirements across multiple channels
• Implement quick-turnaround business requirements with impeccable attention to detail
• Work closely with engineering to implement monetization features
• Analyze market trends and competitor activity to inform monetization strategy
• Monitor and track monetization performance, analyzing data and using insights to optimize and improve results

Requirements

• 5-7 years of relevant experience in performance marketing or digital product management
• At least 3 years of direct monetization/revenue optimization experience
• Experience in B2C website operation in the lead generation space
• Strong analytical skills with the ability to use data and metrics to drive action
• Strong attention to detail
• Strong collaboration and communication skills
• Ability to think strategically and execute methodically
• Ability to understand and discuss technical concepts and manage tradeoffs
• Experience in Agile methodologies; comfortable with Jira/Atlassian
• Excellent verbal and written communication skills
• Bachelor's degree or above
• Willingness to roll up your sleeves, learn, and get the job done.

Benefits

• $1500 budget per year for books, courses, and conferences
• Full medical, dental, and vision coverage for employees and their close family members
• Matching 401(k) program
• Performance bonuses
• 3 weeks of paid vacation
• 12 weeks of paid parental leave
• Sick PTO policy that encourages employees to take time off until they feel better