Manager/Senior Marketing Manager, BBD - (Hybrid)

$73,500 - $80,000/Yr

Bertelsmann - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Broadcasting and Content Providers

About the position

The marketing team at Ballantine Bantam Dell is seeking a creative, detail-oriented Marketing Manager or Senior Marketing Manager to lead and execute key title marketing campaigns for fiction. This position reports to the Director of Marketing. The ideal candidate will possess a love of both commercial fiction and romance, a strong understanding of the social media landscape, and a creative, collaborative spirit. Ballantine is renowned by readers as the go-to publisher for commercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Taylor Jenkins Reid, Isabel Allende, Jodi Picoult, Sarah Adams, Josie Silver, Elissa Sussman, and Linda Holmes-as well as newly established novels like Blue Sisters by Coco Mellors. This position has in-office responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance from our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Responsibilities

• Includes consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy.
• Creates and leads innovative title-marketing campaigns based on market data and consumer insights for upcoming publications in the commercial fiction and romance genres.
• Manages multiple marketing projects with varying timelines while simultaneously building relationships with multiple stakeholders, both internally and externally.
• Works closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers).
• Identifies available audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods.
• Builds and maintains strong relationships with authors, agents, and internal teams to ensure successful campaign execution.

Requirements

• 3-4 years of experience in book promotion or related media such as magazines, music, film/TV. Candidates with 5+ years of experience and examples of independent execution of title campaigns will be considered at the senior level.
• Able to apply organizational methods and strategies to meet deadlines and manage multiple active projects at once in a fast-paced and details-focused environment.
• Ability to communicate with major authors and stakeholders.
• Proficiency as well as strong interest in using social media platforms as a marketing tool.
• Ability to work independently in a proactive manner and collaborate with the team when needed.
• A passion for reading, social media, initiative, innovation, collaboration, and curiosity.

Nice-to-haves

• Adobe Photoshop or Canva skills are a plus.

Benefits

• Medical/Prescription drug insurance
• Dental
• Vision
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off