Manager, SEO

$90,000 - $95,000/Yr

Mediabrands Worldwide - New York, NY

Full-time - Manager

New York, NY

5,001-10,000 employees

About the position

KINESSO is seeking an energetic, proactive, and analytically minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping KINESSO clients improve organic visibility wherever search results are presented (e.g., Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations. In this position, you will manage senior analysts and help them grow into the next level of their career. You will translate clients' business goals and marketing objectives into successful search engine optimization strategies, plan site structure and website content strategy, and develop ongoing client dashboards and reports that yield qualitative and quantitative trends. Collaboration with paid search teams to feed SEO findings into broader online and offline media strategy is essential. You will also be the main point of contact for your brands regarding SEO strategy, developing points of view on various SEO/Search tools, news, and trends relevant to the client portfolio and sharing these within the larger KINESSO SEO team. Additionally, you will work with creative and development teams to ensure proper implementation of SEO recommendations.

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients' business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy.
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Serve as the main point of contact for your brands regarding SEO strategy.
• Develop POVs on various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Requirements

• Substantial experience in SEO or digital marketing.
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.

Nice-to-haves

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team members is a plus.
• Ability to manage projects independently.

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award