About the position
As a Shopper Marketing Manager at Diageo, you will play a pivotal role in leading the development and implementation of Shopper Marketing strategies that drive brand growth for our extensive portfolio at key accounts within the Grocery channel. This position is highly cross-functional, requiring collaboration with both internal teams and external partners to create impactful marketing programs that enhance the shopper experience at retail. Your strategic problem-solving skills will be essential as you navigate the complexities of shopper behavior, translating insights into effective marketing initiatives that resonate with consumers. In this role, you will be responsible for designing, implementing, and evaluating shopper marketing campaigns, which may include in-store promotions, digital activations, and point-of-sale materials. Utilizing shopper insights and data analytics, you will identify trends and understand shopper behavior to inform your programming strategies. You will also lead all aspects of budget management for shopper marketing programs, ensuring that resources are allocated efficiently and effectively. Collaboration will be key as you work with agencies and vendors to develop compelling marketing materials and content that engage target audiences. You will monitor and analyze the effectiveness of shopper marketing programs, providing regular reports and recommendations for optimization. Staying updated on industry trends, competitor activities, and emerging technologies will be crucial to keeping our shopper marketing strategies ahead of the curve. This role is ideal for a candidate with a passion for the spirits industry and a deep understanding of shopper behavior, who is eager to make a significant impact on our marketing efforts.
Responsibilities
- Design, implement, and evaluate shopper marketing campaigns, including in-store promotions, digital activations, and point-of-sale materials.
- Use shopper insights and data analytics to identify trends, understand shopper behavior, and inform programming strategies.
- Lead all aspects of budget allocation for shopper marketing programs, ensuring efficient use of resources.
- Collaborate with agencies and vendors to develop compelling marketing materials and content that resonate with target audiences and drive engagement.
- Monitor and analyze the effectiveness of shopper marketing programs, providing regular reports and recommendations for optimization.
- Stay updated on industry trends, competitor activities, and emerging technologies to keep shopper marketing strategies ahead of the curve.
Requirements
- 5+ years of experience in shopper marketing, trade marketing, or a related field, preferably within the spirits or CPG industry.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record of successful shopper marketing campaigns and critical initiatives.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners.
- Creative problem solver with a keen eye for detail and a passion for delivering innovative marketing solutions.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing analytics tools.
Benefits
- Healthcare benefits
- Retirement benefits
- Short-term and long-term disability coverage
- Basic life insurance
- Wellness benefits
- Industry leading parental leave
- Annual incentive payment
- Stock awards
