Manager, Social Media Analytics

$140,000 - $150,000/Yr

Scholastic - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Manager of Social Media Analytics at Scholastic will lead the development and implementation of analytics strategies to enhance the performance of organic social media content. This role is integral to the Data and Analytics Team, focusing on providing insights that drive engagement across various social media platforms and traffic to the Scholastic website. The ideal candidate will leverage data to influence content strategies and foster a deeper connection with audiences, including readers, educators, and families.

Responsibilities

• Develop and execute a comprehensive social media analytics strategy focused on organic content performance and social listening insights.
• Monitor and analyze performance metrics across all organic social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and TikTok) to assess content effectiveness and audience engagement.
• Utilize social listening tools to gather insights on brand sentiment, audience preferences, emerging trends, and competitive activity.
• In the event of a communications crisis scenario, use social listening to understand the extent of the crisis, identify key stakeholders and influencers, and provide recommendations for next steps in partnership with the communications team and senior leadership.
• Create and maintain dashboards and reports that track key performance indicators (KPIs) such as engagement rates, reach, impressions, follower growth, share of voice, and sentiment analysis.
• Provide actionable insights and recommendations to optimize organic content and improve engagement and collaborate across teams to put your recommendations into action.
• Stay current with the latest social media trends, platform updates, and analytics tools to ensure best practices and identify new opportunities for growth.

Requirements

• 5 - 7 years of experience in social media analytics or digital analytics
• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
• Proficiency in social media analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, Brandwatch) and social listening platforms.
• Strong analytical skills with the ability to interpret complex data and present actionable insights.
• Deep understanding of organic social media strategies and metrics, including engagement, traffic, reach, impressions, and sentiment analysis.
• Excellent communication skills, with the ability to convey data-driven insights to both technical and non-technical stakeholders.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
• Familiarity with SEO, content marketing, and broader digital marketing strategies.

Nice-to-haves

• Preferred: experience with text mining tools for sentiment analysis
• Preferred: advanced knowledge of data visualization skills
• Preferred: knowledge of Adobe Analytics or Google Analytics

Benefits

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
• Tuition-Free programs for undergraduate and graduate degrees
• Generous Parental Leave Program
• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount