Manager, Social Media Analytics

$140,000 - $150,000/Yr

Scholastic - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Manager of Social Media Analytics at Scholastic is a strategic and data-driven role focused on enhancing the company's social media presence. This position is part of the Digital Services division and primarily supports the Unified Social Media team. The manager will develop and implement analytics strategies to measure the performance of organic social media content, utilizing social listening to understand audience preferences and sentiments. The role requires a proactive individual who can leverage insights to influence content strategies and drive engagement across various social media platforms.

Responsibilities

• Develop and execute a comprehensive social media analytics strategy focused on organic content performance and social listening insights.
• Monitor and analyze performance metrics across all organic social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and TikTok) to assess content effectiveness and audience engagement.
• Utilize social listening tools to gather insights on brand sentiment, audience preferences, emerging trends, and competitive activity.
• In the event of a communications crisis scenario, use social listening to understand the extent of the crisis, identify key stakeholders and influencers, and provide recommendations for next steps in partnership with the communications team and senior leadership.
• Create and maintain dashboards and reports that track key performance indicators (KPIs) such as engagement rates, reach, impressions, follower growth, share of voice, and sentiment analysis.
• Provide actionable insights and recommendations to optimize organic content and improve engagement and collaborate across teams to put your recommendations into action.
• Inspire others to test your hypothesis to drive growth in engagement and website traffic.
• Stay current with the latest social media trends, platform updates, and analytics tools to ensure best practices and identify new opportunities for growth.

Requirements

• Proficiency in social media analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, Brandwatch) and social listening platforms.
• Strong analytical skills with the ability to interpret complex data and present actionable insights.
• Deep understanding of organic social media strategies and metrics, including engagement, traffic, reach, impressions, and sentiment analysis.
• Excellent communication skills, with the ability to convey data-driven insights to both technical and non-technical stakeholders.
• The ability to write presentations with coherent takeaways and data storytelling.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
• Familiarity with SEO, content marketing, and broader digital marketing strategies.
• A proactive self-starter that is curious about the data and able to uncover actionable insights to help drive Social Media strategy.
• 5 - 7 years of experience in social media analytics or digital analytics.
• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.

Nice-to-haves

• Experience with text mining tools for sentiment analysis.
• Advanced knowledge of data visualization skills.
• Knowledge of Adobe Analytics or Google Analytics.

Benefits

• Employee stock purchase plan
• Health insurance
• Parental leave