Georgia-Pacific - Atlanta, GA
posted about 2 months ago
The Social Media Manager at Gia-Pacific will adopt a consumer-first approach to lead the development and implementation of comprehensive social media strategies for the Quilted Northern, Angel Soft, and Aria toilet paper brands. This role is pivotal in understanding, reaching, and engaging target audiences through integrated media plans and innovative communication strategies aimed at enhancing brand awareness, connection, and conversion across various platforms, including paid social media, influencer marketing, and organic social media. The ideal candidate will possess critical thinking skills to address business challenges with a solutions-oriented mindset while effectively navigating the company's business processes, tools, resources, and vision to maximize profitability and achieve business results. In this role, the Social Media Manager will be responsible for developing and executing a comprehensive paid social media strategy that aligns with brand objectives and marketing goals. This includes setting up and managing social media advertising campaigns across key platforms, optimizing performance, and improving in-market results. The manager will create brand experiences that resonate with consumers, drive earned media, and foster continuous improvement and innovation. Additionally, the role involves managing influencer marketing activations, building relationships with influencers and brand ambassadors, and collaborating with corporate communications to manage consumer responses on social platforms. The Social Media Manager will also partner with brand teams to develop key performance indicators (KPIs) for campaigns, analyze and report on these KPIs to measure the effectiveness of social media efforts, and update monthly investment and performance reports for the Brand Building team. The position requires tracking competitor activity and industry trends, curating engaging content for organic social media presence, and managing the organic social calendar. Staying updated on social media trends and recommending innovative strategies will be essential to maintain a competitive edge in the market.